“CENTURY 21 ® is the most recognized name in real estate"

2006 Ad Tracking Study

The survey results are based on 1202 telephone interviews (via computer assisted program) with a national random sample of adults (ages 25-54) who are equal decision makers and who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years.  Brand awareness questions are based on a sample of 1202 respondents with a margin of error of +/- 2.4% at 90% confidence level.  The study was conducted between March 6th - October 2nd, 2006 by Millward Brown, a leading global market research organization.

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